Lifetime Developments Liberty Market Tower
The Opportunity
Generate widespread awareness with target audiences on Lifetime Development's latest condominium project, Liberty Market Tower, to support with condo sales.
Leverage Lifetime's history as a pioneer builder of the Liberty Village neighbourhood to grow the company profile and further position Lifetime as a city builder.
What we did
Media Relations Support
Pitching for feature stories around Liberty Market Tower and Lifetime Developments
Ongoing Strategic Counsel
Worked hand-in-hand with Lifetime's marketing agency (Montana Steele) from beginning to end to ensure brand consistency in all areas (i.e. paid media relations, paid social, creative development/messaging, etc.)
Social Media Counsel
Developed organic and paid social media posts for feature coverage to be shared on Lifetime's corporate social channels
Supported with the development of copy for Lifetime's corporate account
Development of media materials
News release: developed + deployed news release for launch of Liberty Market Tower
Revised company boiler plate and additional assets
The Results
The Liberty Market Tower had 70% of unit sales during opening weekend.
Top-Tier Press Coverage
National Post (Cover story)
Toronto Star (Cover story)
Toronto Sun (Feature Story)
NextHome.ca
Thestar.com
Media Impressions
Online: 1,854,000
Print: 6,554,000
Total Impressions: 8,408,000