Lifetime Developments Liberty Market Tower

The Opportunity

  • Generate widespread awareness with target audiences on Lifetime Development's latest condominium project, Liberty Market Tower, to support with condo sales.

  • Leverage Lifetime's history as a pioneer builder of the Liberty Village neighbourhood to grow the company profile and further position Lifetime as a city builder.

What we did

  • Media Relations Support

    • Pitching for feature stories around Liberty Market Tower and Lifetime Developments

  • Ongoing Strategic Counsel

    • Worked hand-in-hand with Lifetime's marketing agency (Montana Steele) from beginning to end to ensure brand consistency in all areas (i.e. paid media relations, paid social, creative development/messaging, etc.)

  • Social Media Counsel

    • Developed organic and paid social media posts for feature coverage to be shared on Lifetime's corporate social channels

    • Supported with the development of copy for Lifetime's corporate account

  • Development of media materials

    • News release: developed + deployed news release for launch of Liberty Market Tower

    • Revised company boiler plate and additional assets

The Results

The Liberty Market Tower had 70% of unit sales during opening weekend.

Top-Tier Press Coverage

  • National Post (Cover story)

  • Toronto Star (Cover story)

  • Toronto Sun (Feature Story)

  • NextHome.ca

  • Thestar.com

Media Impressions

​Online: 1,854,000
Print: 6,554,000
Total Impressions: 8,408,000