Lanterra Developments - 50 Scollard Project

To support Lanterra Development’s launch of 50 Scollard, an ultra-premium condo development in Toronto’s Yorkville neighbourhood, Natasha Koifman and her PR agency NKPR were brought on to build out a robust public relations strategy that included:

TARGETED EVENTS: Including a launch event with all strategic partners from Fosters + Patners and Studio Munge, strategic partnership events with AMEX CENTURION, Bloor Street Entertains, and more.

MEDIA RELATIONS: NKPR manages both earned editorial as well as counselling and negotiating integrated partnerships that will introduce the project to focused audiences, including a 360-strategy with Architectural Digest that included an event, digital buys, and in-book coverage.

SOCIAL MEDIA COUNSEL: Supported brand building efforts by shaping social media to reflect the discerning tastes of prospective buyers, including sourcing images and conducting photo shoots with strategic partners, including The Coveteur.