Altree Developments’ Thirty Six Zorra Project

To support Altree Developments’ launch of upcoming projects – Thirty Six Zorra, Forest Hill Private Residences, West Side Arts and Highland Creek - Natasha Koifman and her PR agency NKPR, were brought on to build out a robust public relations strategy that included:

MEDIA RELATIONS - NKPR managed both earned editorial as well as counselling and negotiating integrated partnerships that will introduce Altree projects to focused audiences. For the Thirty Six Zorra project, NKPR brokered an advertorial with NewHome + Condo Guide, meeting a key demographic for the property. NKPR also facilitated a CEO profile advertorial in Condo Life Magazine where the team communicated the firm’s main business messaging and highlighted upcoming projects.

SOCIAL MEDIA COUNSEL/MANAGEMENT - As PR partners to Altree, NKPR supports brand-building efforts via all social media channels, curating content and dialogue to reflect the tastes of prospective buyers. NKPR manages social media from end-to-end, including providing strategic counsel, sourcing images, creating paid amplification strategies, content calendar creation and community management.